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As more Filipinos get hook on social networking sites such as Facebook and Twitter, GMA-7 finds it timely to launch the country's first-ever social media awareness campaign dubbed, “Think Before You Click.” The campaign urges Filipino social media users to think twice before posting given the long "lives" of such info on Internet.

“What you post there, stays [there] forever,” said Sheila Paras, News Creative Imaging Head of GMA Network, Inc. in a report on “24 Oras," July 17. “So gusto lang nating na maturuan ang mga Kapuso natin, ang ating mga kababayan na dapat we should really think before we click on that enter button.”

The “Think Before You Click” campaign is part of Serbisyong Totoo, a segment of GMA News & Public Affairs. Participating in the campaign are Kapuso celebrities like Iza Calzado, Maxene Magalona and Moy Moy Palaboy among others.

Explaining her decision to get involved in the campaign, Magalona shared, “Ilang beses na akong napagsabihan ng masama, napadalhan ng negative comments, nabastos sa mga social networking sites. Lalo na kapag binabastos ang pamilya ko at lalong lalo na kapag binabastos yung tatay ko. Gusto ko lang ipaalala na sana matuto pa rin tayong rumespeto ng kapwa.”

“It’s become the latest text messaging in some way because you get to tag all your friends and para kayong nag-uusap. But then that’s when I try to censor myself,” said Calzado referring to social networking sites in general.

Another face of the campaign, Manila tour guide Carlos Celdran, said that even though he is quite outspoken on Twitter and Facebook, he's aware of his responsibilities. “I curate what I tweet. And it has to go by a personal code of ethics that everything that I put out there has to have some sort of validity and integrity,” he explained.

A significant message the campaign wishes to impart is for the users of social networking sites to think of their online life as something akin to public life. “Dapat lagi mong iniisip na ang social media nay isang public space. Kung ano ang ayaw mong gawin sa public, dapat hindi mo gagawin dito,” noted Howie Severino, News Anchor/ Editor-in-Chief, GMA News Online.