Following their controversial "Pilipinas, Kay Ganda" campaign, the Department of Tourism (DOT) has announced a new local tourism advocacy campaign called "Pilipinas, Tara Na!" reports Yahoo Philippines.
DOT Secretary Alberto Lim said the campaign is meant to encourage Filipinos to travel within the Philippines rather than visit other countries. "We want to put a little more emphasis on domestic (travel) because it's the backbone of tourism. If you go to any hotel, they'll say 30 percent of the rooms are for foreign visitors and 50 percent are for domestic (ones)."
Lim told Yahoo Philippines that people recognize the new slogan because it was derived from the slogan "Tara Na, Biyahe Tayo" under the previous "WOW Philippines" campaign. He said he is sure that "there will be no objections" to the new campaign.
Lim added, "We will resurrect the (old campaign) song. We're going to play it again with a new cast maybe a little differently." According to a statement, 41 artists have pledged their support for the new music video and campaign, as of press time. The video will be sponsored by Smart Communications and developed by Perceptions Inc.
DOT Secretary Alberto Lim said the campaign is meant to encourage Filipinos to travel within the Philippines rather than visit other countries. "We want to put a little more emphasis on domestic (travel) because it's the backbone of tourism. If you go to any hotel, they'll say 30 percent of the rooms are for foreign visitors and 50 percent are for domestic (ones)."
Lim told Yahoo Philippines that people recognize the new slogan because it was derived from the slogan "Tara Na, Biyahe Tayo" under the previous "WOW Philippines" campaign. He said he is sure that "there will be no objections" to the new campaign.
Lim added, "We will resurrect the (old campaign) song. We're going to play it again with a new cast maybe a little differently." According to a statement, 41 artists have pledged their support for the new music video and campaign, as of press time. The video will be sponsored by Smart Communications and developed by Perceptions Inc.
