The search for Miss Cebu 2011 is now on! This coming January 12, 2011 at the Pacific Grand Ballroom in Waterfront Cebu City Hotel and Casino, history will once again be made and one Cebuana will be crowned this year’s Miss Cebu 2011!
Started in 1983 by a small group of Cebuanos blessed with foresight, Miss Cebu took on the task of promoting Cebu as a viable alternative tourist destination. This came at a time when tourism in the Asia Pacific region was at a jumpstart and was an imperative tool for countries to woo inventors to their shores. Cebu’s leaders then understood that this Queen City of the South needed to join the bandwagon and position herself as an island blessed by mother nature with splendid resources that beckoned and nurtured tourism and trade.
Miss Cebu, the pageant, became not only an event Cebuanos looked forward to, but also an effective vehicle to establish good relations with countries like Japan, Australia and Korea among others.
Hence, through typhoons, administration changes, economic turmoil, the organizers continued to put up the January pageant until it became a permanent must-see during the Sinulog fiesta week.