The Pilipinas, Tara Na! logo is "rendered in comics style to appeal to a broader audience regardless of age, gender and socio-economic status, evoking light-heartedness, a spirit of fun and a sense of pride in our country." Its "old-school vibe... is meant to stir nostalgia among older generations."
The plane, jeepney and ship seen in the logo "signify the country’s most utilized modes of transportation," according to the Facebook page. The flag-inspired colors "depict a sense of nationalism," while the illustrated sun "extends this patriotic theme and portrays hope for brighter local tourism prospects."
According to the Facebook page, the creative team under Perceptions Inc. conducted a focus group discussion where they found that the "more basic, simple and fun rendering of the logo appealed to the greater audience." However, the DOT said the public is welcome to interpret the slogan in their own ways.
The plane, jeepney and ship seen in the logo "signify the country’s most utilized modes of transportation," according to the Facebook page. The flag-inspired colors "depict a sense of nationalism," while the illustrated sun "extends this patriotic theme and portrays hope for brighter local tourism prospects."
According to the Facebook page, the creative team under Perceptions Inc. conducted a focus group discussion where they found that the "more basic, simple and fun rendering of the logo appealed to the greater audience." However, the DOT said the public is welcome to interpret the slogan in their own ways.
