Now in its fourth year in the Philippines, Earth Hour again aims to engulf the entire country – from Batanes to Tawi-Tawi – in darkness. The hour-long event, which was birthed in Australia in 2007 and embraced by the Philippines in 2008, was created to empower people to address climate change via a 60-minute switch-off. Earth Hour 2011 differs from all previous observances by focusing on what citizens can do beyond the switch-off.
“Earth Hour is a simple act that emphasizes both the ease and importance of adopting energy-efficient practices and lifestyles,” says Earth Hour National Director Atty. Gia Ibay, who also leads the World Wide Fund for Nature (WWF-Philippines) Climate Unit. “Given ever-increasing energy demands, we must be mindful of the need to control human-induced global warming by adopting smarter and more responsible energy practices.”
“Earth Hour is a simple act that emphasizes both the ease and importance of adopting energy-efficient practices and lifestyles,” says Earth Hour National Director Atty. Gia Ibay, who also leads the World Wide Fund for Nature (WWF-Philippines) Climate Unit. “Given ever-increasing energy demands, we must be mindful of the need to control human-induced global warming by adopting smarter and more responsible energy practices.”
