23 March 2011

EARTH HOUR 2011: GROWING BEYOND THE HOUR



Earth Hour’s global switch off to highlight momentous action for Earth

100 days out from the annual ‘lights out’ event, Earth Hour Philippines 2011 prepares to showcase a growing Filipino community committed to taking environmental actions that go beyond the hour.

From its inception as a single-city initiative in 2007, Earth Hour has grown into a global movement where hundreds of millions of people from every continent join together to acknowledge the importance of protecting our planet. Inspired by thousands of stories of people going beyond the hour, Earth Hour 2011 will ask individuals, businesses and governments the world over to add more to the annual switch off by showcasing how they are taking action to preserve their environment.